The Breakthrough Book

How to turn corporate accountability to a competitive advantage.

By Marc J. Epstein, Ph.D., world authority on accountability and professor at Rice University, and Bill Birchard, veteran business journalist, author, and former contributing editor, CFO.

Perseus Books, 1999

Rave Reviews

"Detailed, persuasive, well-written--indispensable for business leaders..." --Dana G. Mead, Chairman and Chief Executive Officer, Tenneco

"...a coherent, sensible framework for effective management...concrete and persuasive." -- John T. Landry, Harvard Business Review

"...a comprehensive treatment of operational, strategic, financial, and societal performance measurement..." -- Robert S. Kaplan, Professor, Harvard Business School and co-author, The Balanced Scorecard and Cause and Effect

"This unique, important, and timely work provides a blueprint for accountability as a strategic imperative....Essential reading for corporate executives..." --D.C. Daly, CHOICE magazine (American Library Association)

"Part research document, part how-to book, and part business manifesto, Counting What Counts is loaded with stories and insights gleaned directly from managers at dozens of companies." --Alan Levinsohn, Strategic Finance magazine.

"...a gift to anyone who wants a readable but comprehensive program for turning the confusion and deficiency of accounting and financial reporting today into a dynamic accountable information systems for the societally friendly corporation of the 21st century." --Robert A.G. Monks, founder and Principal, LENS Inc., and author of Power and Accountability and The Emperor's Nightingale

"...helps push the frontier in corporate reporting....Strongly recommended." -- George Foster, Professor, Graduate School of Business, Stanford University

"A very important and timely work...this is a real wake-up call..." -- John S. Shiely, President and Chief Operating Officer, Briggs & Stratton Corporation

"Almost anyone interested in current financial topics -- from CFO to MBA student -- will find the book interesting and full of practical ideas." -- Dennis R. Beresford, Executive Professor of Accounting, The University of Georgia, and former Chairman, Financial Accounting Standards Board

"For any manager looking to infuse their company with a new strategic vision, Counting WhatCounts, is a comprehensive plan for creating an accountable organization that will grow and prosper in the years ahead." --Susan Mulcahy, Electronic Business.